Adam Mosseri, the CEO of Instagram has announced the App will start hiding “like” counts on users’ posts in the US from next week.
Mosseri made the announcement at the WIRED25 conference in San Francisco on Friday, November 9, 2019.
“We will make decisions that hurt the business if they help people’s well-being and health,” Mosseri said on stage at the event, Wired’s Adrienne So reported.
According to So, Instagram will hide like counts only for certain users in the US. It’s part of a test that the company has already begun in some other countries as it responds to critics and tries to create a ” less pressured environment ” on the platform.
The test which first started in Canada has also been done in Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Facebook is also running a test of hiding like counts in Australia.